E-commerce Growth Patterns Shifting Across Europe, Driven by Data and AI
Europe’s e-commerce landscape is undergoing a profound redistribution of growth momentum, with Central and Eastern Europe posting explosive GMV increases of 59% and Nordic markets surging 37% in recent data. Smaller economies including Luxembourg, Norway, Cyprus, Greece, and Portugal have exceeded 100% growth, fueled by marketplace expansion and cross-border capabilities. Meanwhile, Western Europe’s dominant players—Germany, … Read more